Cookie and Privacy Information

This website uses Remarketing with Google Analytics, Google Display Network Impression Reporting, Google Analytics Demographics and Interest Reporting, Google Tag Manager, Google Ads, Google Looker Studio, Google Signals and Google Analytics Advertising Features and other integrated Google services, LinkedIn, and Microsoft Bing to collect data and advertise online. These features use cookies to collect non-personally identifiable information about visitors and report site usage statistics. This non-personal information is used to inform, optimize, and serve ads based on someone’s recent searches, previous interactions with our ads or search results, and past visits to our website. Visitors may see online ads for our services on Google or third-party websites. Using Google Ad Settings, visitors can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads. To prevent any Google Analytics data collection, users can install a Google Analytics Opt-out, Browser Add-on. To opt out of Microsoft Ads, users can visit their Microsoft Privacy Dashboard to customize their ad preferences.   LinkedIn users can adjust their privacy settings here.


The following are advertising cookies:

Cookie Description Provider
__Secure-1PAPISID, __Secure-1PSID., __Secure-1PSIDCC, __Secure-3PAPISID, __Secure-3PSID,
Builds a profile of the website visitor’s interests in order to show relevant & personalized Google
_gcl_au Conversion tracking, storage of ad clicks. Google
1P_JAR Google Ads Optimization to provide ad delivery or retargeting Google
APISID Personalizes Google ads on websites based on recent searches and interactions. Google
DSID Identifies a signed-in user on non-Google sites and to remember whether the user has agreed to ad
IDE Used to show Google ads on non-Google sites Google
NID Used to show Google ads in Google services for signed-out users. Google
SID Used by Google to display personalized advertisements on Google sites, based on recent searches and
previous interactions.
SSID, SAPISID, HSID Enables Google to collect user information for videos hosted by YouTube. Google
_uetsid This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website. Microsoft
ANONCHK This cookie is used by Microsoft for storing the session ID for a user. This cookie ensures that clicks from advertisement on the Bing search engine are verified and it is used for reporting purposes and for personalization. Microsoft
MR Indicates whether to refresh MUID, a Microsoft User Identifier tracking cookie used by Bing Ads Microsoft
MUID Microsoft User Identifier tracking cookie used by Bing Ads Microsoft
SRM_B Identifies unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics, and other operational purposes. Microsoft
lidc LinkedIn routing cookie LinkedIn
bcookie, bscookie LilnkedIn Ads browser ID LinkedIn


The following are analytics cookies:


Cookie Description Provider
_dc_gtm_UA- Keeps track of how many times a user visits our sites, how the user came to us, and in what country the
user is located. The cookie also calculates an end time of each session.
_ga Used to calculate visitor, session, campaign data and keep track of site usage for the site’s analytics
report. The cookies store information anonymously and assign a randomly generated number to identify
unique visitors.
_gat Used to distinguish users and to throttle request rate. Google
_gid Recognition and distinction of visitors by a user ID Google
GA1.1.942960989.1673458937 Unique identifier for the Google Analytics account Google
OTZ Provides an aggregate analysis of Website visitors. Google
SEARCH_SAMESITE This cookie is used to prevent the browser from sending this cookie along with cross-site requests. Google
_clck Persists the Clarity User ID and preferences, unique to that site, on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID. Microsoft
CLID This cookie is installed by Microsoft Clarity and stores information about how visitors use the website. The cookie contributes to the creation of an analysis report. The data collection includes numbers of visitors, where they visit the website from and pages visited on the website. Microsoft
SM Used by Microsoft’s Clarity analytics service to synchronise the MUID across Microsoft domains. Microsoft
AnalyticsSyncHistory, UserMatchHistory, li_sugr Analytics functional cookies LinkedIn
_lfa Used in context with account-based marketing, this cookie is placed by Leadfeeder to store and track audience reach. Leadfeeder cookie collects the behavioral data of all website visitors. The cookie registers data such as IP-addresses, visitor sources, time spent on the website, and page requests for the visit. Leadfeeder


Further information can be found:

in the data usage notice:;

in Google’s privacy policy:

Read the SHI Privacy Statement.